BRANDS

Cultural campaigns. & the agents that run between them.

We run arena tours, sports complexes, realtor brands, DTC products, and SMS funnels — and we build the autonomous AI agents that operate them. Same studio. Same operators. One roof.

Start a project → See the work ▶
0×
OMF ROAS · top 3% industry
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Tour markets activated
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Integrations live
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SaaS shipped Q2 '26
Trusted by · Worked with · Run for
Rod Wave GloRilla One Music Fest Buju Banton Sexyy Red Big Meech Da Baby Lil Baby Mary J. Blige Future Ari Lennox Doechii Ludacris Sprite Boost Mobile iHeartMedia Rod Wave GloRilla One Music Fest Buju Banton Sexyy Red Big Meech Da Baby Lil Baby Mary J. Blige Future Ari Lennox Doechii Ludacris Sprite Boost Mobile iHeartMedia
Case Study · Live
ONE MUSIC FEST 2025 · Atlanta · OCT 25
★ Headline case study · 2025

$30K in.
$317K out.

One Music Festival came to us for the digital media buy. Two-phase campaign — Meta + programmatic display — across 39 days. Result: top 3–5% of all event marketing campaigns by industry ROAS standards.

"Not just a success — it's a blueprint for sustainable, scalable, and highly profitable digital marketing for live events."
$0K
Investment
$0K
Tracked Revenue
0×
ROAS
0M
Impressions
1,267 tickets tracked 17.55× Phase 2 ROAS 88-90% profit margin
CO-FOUNDED · 2020
BYLR RADIO · MARTHA SPOT · BROADCAST · 2020
★ Co-founded brand · case study #2

Built a station.
From zero.

BYLR Radio — Build Your Life Resume — was a first-of-its-kind app blending podcasting, terrestrial radio, live chat, and direct-to-listener access. We co-founded it, built the roster, and ran the production. 10,000+ unique listeners and 10,800+ listening hours in the first 20 days on iPhone, Android, Alexa, and Roku.

CO-FOUNDED WITH Jesse Itzler — entrepreneur, NetJets & Zico founder, Atlanta Hawks owner, NYT best-seller (Living With a SEAL, Living With a Monk), 100-mile racer.
0
Phones · first 20 days
0
Unique listeners
0K+
Instagram reach
0%
Partner traffic lift · wk 1
THE ROSTER · A SAMPLING Jesse Itzler · live morning show  ·  Sanya Richards-Ross · 4× Olympic gold  ·  Chadd Wright · former Navy SEAL  ·  Janell Snowden · NBC/CBS/CNN/MTV  ·  Dr. Kristen Race · mindfulness  ·  Chad Sanschagrin · Cannonball Mindset  ·  Megan Reilly · Who Is Your Momma  ·  Libby Carstensen · Grieve Better  ·  DJ Dee Wiz · music director · ex-Salt-N-Pepa, Arrested Development  ·  Paul Ollinger · Crazy Money  ·  Jennifer Cohen · Habits & Hustle
"We had our best month ever in sales after advertising with BYLR." — Kroy · VP Business Development · XOSKIN
20K paying community ($400/yr) 14+ podcasts on the network $180K+ avg HHI · 35-54 demo
What we do

Six arms.
One operation.

Most agencies pick a lane. We don't. The same shop that runs your national tour also runs the AI agent that books your sponsorships.

01 · TOURING

Live tour marketing.

Per-market ad packs across 40+ cities. Localized creative at every IAB display size, radio buys, daily count tracking, programmatic + DSP + CTV. Built for arena scale.

RW · GLO · OMF · BUJU · MEECH · 5,900 campaign assets
02 · INTELLIGENCE

AI agents that actually ship.

Voice agents on Twilio + Ultravox. Custom GPTs grafted onto your stack. Autonomous PM loops that run brand portfolios while you sleep. Not chatbots — operators.

60+ INTEGRATIONS · 6,800 LOC live
03 · CINEMA

Video at cadence.

Concert recap reels. TV spots. Daily socials at scale via Remotion v1.0 — 8 primitives, 7 rigs, 3 themes.

DAILY OUTPUT · ARENA PROOF
04 · AUDIO

Radio & podcast.

RuckTalk weekly. LoovaCast station. Cape May GOP intros. Full AzuraCast operations.

FULL PIPELINE · LIVE PRODUCTIONS
05 · WEB

WordPress, elevated.

AG Tickera + AffiliateWP platform. RuckTalk Sonaar. Custom Eveny child theme. Stripe DTC.

7 PROPERTIES LIVE · 25+ PLUGINS
06 · BRAND PARTNERSHIPS

We close the deals other agencies pitch.

Brand-to-artist. Sponsor-to-tour. Rod Wave × Boost Mobile. AG × Sprite. The decks that move money. The relationships that took a decade to build.

BOOST · SPRITE · iHEARTMEDIA
07 · DTC BRANDS

Build the brand. Then run it.

Fit as Ruck — Stripe-backed PDF, Meta ads live, autonomous PM agent. ROEN jewelry — Rhino CAD to launch. We're operators, not consultants.

3 BRANDS · LIVE · OWN DISTRIBUTION
Beyond the touring desk

Brand systems we've shipped.

Sports complexes, realtor brands, SMS partners, audiobook production. The same shop that runs national tours also runs the agents and assets behind everything else.

SPORTS · WEB BUILD Milton Legacy Sports Complex

Milton Legacy Sports Complex

Full website build, brand identity, and conversion-tuned forms for North Atlanta's premier youth-sports facility. WordPress + custom popups + lead capture pipeline.

Web · Identity · Forms miltonlegacysportscomplex.com →
SMS PARTNER · TCPA Para — SMS partner

Para · SMS Marketing Partner

Strategic SMS partner powering compliant text-message marketing for our client portfolio. TCPA-disclosed double opt-in, identity-attached follower lists, automated event blasts.

SMS · CRM · Compliance usepara.com →
REAL ESTATE · BRAND Jason Sims Realty

Jason Sims Realty

Personal-brand realtor site for a Keller Williams Metro Atlanta agent. Editorial layout, listings architecture, neighborhood guide system, and a buyer/seller intake funnel.

Web · Brand · Funnel Decatur · Atlanta · Stone Mountain
Also recently shipped — Dr. Shelia Payton · audiobook production  ·  MainStay · billboard masterplan  ·  ROEN · jewelry brand  ·  Mariah Bamboo · event marketing  ·  MyHands Car Wash · membership funnels
Selected work

A decade of finished work.
Hit play.

Brand reels, festival cuts, tour drops, indie film trailers, and the production-house IDs that ran for clients you've heard of. Pick a track.

01Ground Rush — Brand Sizzle Reel
STUDIO · 3:44
NOW PLAYING
9 of 50+
01
Ground Rush — Brand Sizzle
Studio reel · 3:44
▶
02
One Music Fest — Future Promo
Festival 2025 · vertical
▶
03
Def Jam Mobile — Bumper
Label ID · gold mic
▶
04
8 Daze — Brooklyn Trailer
Indie film · Rowdy Films
▶
05
8 Daze — Brooklyn Open
Indie film · ensemble open
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06
Bud Select — 99 Lounge Site
Brand activation · microsite walkthrough
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07
Horsemen Studio — ID
Production house · brand bumper
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08
ONERPM — Urban Reel
Label · sizzle reel
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09
BYLR Radio — Martha Spot
Radio brand · video spot
▶
Hear the work

Radio & audio reel.

Twenty-plus produced spots — tour radio, event promos, brand cuts. Tap any track.

Now playing
Rod Wave LA · Groundrush 30s
TOUR RADIO · 30 SEC
RADIO ARCHIVE
24 spots
01
Rod Wave LA · Groundrush 30s
Last Lap tour · radio buy
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02
Rod Wave Dec 8 LA · 30s
LA show · date-specific
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03
Bar 5015 · DJ Jazzy Jeff
Atlanta event · celebrity tagged
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04
SOHO Labor Day Spot
Nightlife · full duration
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05
NYE LOVE
New Year's Eve · event spot
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06
Ron Allen NYE 2025
NYE · talent-forward
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07
Pathway · Brand Spot A
Brand client · final cut
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08
Pathway · Brand Spot B
Brand client · B-version
▶
09
All White Attire · Old Skool
Party event · full spot
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10
All White Attire · 30s Cutdown
Same event · 30s version
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11
Block Fest · Car & Bike Show
Lifestyle festival · full
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12
Blues Picnic · Revised Cut
Genre festival · revised
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13
Boots & Dukes · ft. Shumpert
Event · celebrity hosted
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14
Food Truck Festival · 30s
Lifestyle · cutdown
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15
M&M Promo · Kiss FM 60s
Station promo · 60s
▶
16
Murfreesboro Spot
Local market · regional
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17
Telecast Spot · 30s
Broadcast cut
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18
Rod Wave LA · 15s Cutdown
Last Lap · 15s version
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19
Rod Wave Dec 8 LA · 15s
Date-specific · 15s
▶
// Built & running

Applications we ship.

Live products. Production stacks. Built in-house, deployed on our servers, used by real businesses.

LIVE
LEAD-GEN APP · DEPLOYED

AI Savings Calculator

Sixty-second interactive ROI calculator for SMBs evaluating AI deployment. Real math, animated reveals, lead-gen tied directly to GRL service intake.

Launch the calculator →
LIVE
SAAS · PRODUCTION

FlyerDrop

AI flyer generation SaaS. Real customers, real flyers, real distribution. The proof that we don't just talk about AI products — we operate them.

Open FlyerDrop →
LIVE
SAAS · AI ASSISTANT

LumaBot.AI

Branded AI customer-support agent that answers any question about your product, 24/7. Live chat UI plus marketing site — built and deployed in-house, running for real customers right now.

Meet Luma →
The roster

Live properties & shipped products.

Every one is live, public, and Mike-owned. Click through, kick the tires.

RUCK·TALK
Podcast / Audio
AG Entertainment
Events / Ticketing
Fit as Ruck
DTC / Stripe
ALFRED·LABS
AI / Internal
LoovaCast
Radio / Streaming
NightLife Fns.
Events / Coverage
LUMA·BOT
SaaS / AI Chat
The agent layer

An agency
that operates itself.

Alfred runs our P&L. Oracle runs our integrations. Together they handle the inbox, the CRM, the media buys, the daily content drops, the brand portfolio, the cron jobs no human should run. If we can run a brand on agents, we can run yours.

// AGENT 01
Alfred · Chief of Staff
FastAPI · 6,800 LOC · always on
// AGENT 02
Oracle · Integration Worker
60 scripts · multi-model · failover
// LOOP 01
FaR PM · 9AM & 6PM ET
Autonomous brand ownership
// LOOP 02
RuckTalk Pipeline · Daily
Episode → social → distribution
aialfred.groundrushcloud.com / control · live
FaR PM Loop
9:00AM
Integrations
60 / 60
RuckTalk Pipeline
DAILY
Meta Token
52d
// system log
06:30 ✓ morning_brief.run()
06:31 → grey_matter.sync()
06:35 ✓ rucktalk.daily_social()
09:00 ✓ far_pm.heartbeat()
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OMF tracked ROAS · top 3% industry-wide
$0K
Revenue from $30K spend · One Music Fest
0+
Integration scripts running in production
0
SaaS products shipped in Q2 2026
How we work

Four moves.
No theatrics.

01
Discovery · Wk 1

We find the lever.

No 30-page deck. We sit with your numbers, your team, your tools, and we find the one move that compounds. If we can't find one, we say so.
02
Build · Wk 2–4

We ship the operator.

Whether the operator is a 30-city ad pack, a TCPA-compliant SMS funnel, or an autonomous voice agent on Twilio — we deploy it on your stack with your data, in 2 to 4 weeks.
03
Run · Ongoing

We run it for you.

Most agencies hand you the keys and walk. We don't. The agents we ship are the agents we monitor. Daily reports, weekly optimizations, monthly P&L review.
04
Hand off · When you're ready

We give it back.

Eventually you'll want it in-house. We document, we train your team, we transfer the keys. The agent stays yours. So does the data.
FOUNDER · ATL
The studio

Built by an operator,
not an agency lifer.

I'm Mike Johnson. Atlanta-based. Twenty-five years moving culture — radio promotions, label marketing, national tour campaigns, brand partnerships.

The last five years I've been quietly turning the agency into something different — an operation that builds and runs the AI agents that move the next decade of culture.

"Most agencies pitch agents. We run on one. Two, actually."

If you're a brand, an artist's team, or a tour operator looking for a partner who's done the work at every level — from per-market admat to autonomous PM agents — you're in the right place.

Years operating25
Tours run50+
Agents shipped6
Coffees today3
Ready when you are

Start a project.

Tell us what you're shipping. We come back inside 48 hours with the lever we'd pull and the operator we'd build. No deck. No nonsense. Just a one-page plan.

Goes straight to Mike — one-page plan back in 48 hours.

Got it.

We'll have a one-page plan in your inbox within 48 hours. — Mike