GroundRush

It started in radio promotions. The unglamorous end of the business, where you find out fast what actually moves a record and what only looks like it did. That became label marketing, which is the same skill with more money on it.

Label work turned into tour campaigns. Not one ad for one show — forty-plus markets at a time, every one localized, every one tracked against its own ticket count. Arena scale is mostly a logistics problem wearing a creative costume.

Then the brands started calling, because we already had the artists. Sponsor-to-tour and brand-to-artist: Sprite, Boost Mobile, iHeartMedia. Those relationships took a decade and cannot be bought in a pitch meeting.

In 2020 we stopped only building other people’s brands and co-founded one. BYLR Radio proved we could take something from nothing to ten thousand listeners in twenty days. After that, owning the thing you build became the habit — DTC brands, SaaS, a station, an app on Google Play.

The last five years went into the agent layer, and we pointed it at ourselves first. Ground Rush is now run day-to-day by two agents on our own hardware. That is the whole pitch: we did not read about this, we operate it.

Most agencies pick a lane. Every one of these is still running.